Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

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This book compliments “Drive” by Daniel Pink and would also be of interest to those who like Malcolm Gladwell and the Freakonomics series.

Would yo9780061353246_p0_v1_s260x420u walk across town to save $7 on a $25 pen at another stationary store? Would you make the same trip to save $7 on a $400 suit?

Would you take a red pencil home from work to help your daughter complete a class project? If there was no red pencil would you take $.10 from petty cash to buy one on the way home?

This was an entertaining and thought-provoking book. After reading it you may pause and observe some of your biases and how they might influence your decisions.

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