Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

This book compliments “Drive” by Daniel Pink and would also be of interest to those who like Malcolm Gladwell and the Freakonomics series.

Would yo9780061353246_p0_v1_s260x420u walk across town to save $7 on a $25 pen at another stationary store? Would you make the same trip to save $7 on a $400 suit?

Would you take a red pencil home from work to help your daughter complete a class project? If there was no red pencil would you take $.10 from petty cash to buy one on the way home?

This was an entertaining and thought-provoking book. After reading it you may pause and observe some of your biases and how they might influence your decisions.

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