“The Diary of a Wimpy Kid” series written by Jeff Kinney has achieved much success. The 11th book in the series, “Double Down” is due in November, and three movies have been hits with family audiences. (A fourth movie is in development.)
These successes have inspired director Rachel Rockwell and producer Robert Hurwitz to transport Greg Heffley,the wimpy kid, to the stage. “Diary of a Wimpy Kid: The Musical” is being staged by the Children’s Theater Company of Minneapolis. The production, which closes soon, had very strong ticket sales and even extended its run until next week.
Now, of course, there is strong speculation as to whether “Wimpy Kid” is headed to the Broadway stage. Hurwitz and Broadway producer Kevin McCollum hold the stage rights to the play. Both agree that the show would appeal to New York audiences. “It’s a matter of getting the show in the shape it needs to be in, and then to determine the best way to get it in front of as many people as possible.”
Writer Jeff Kinney was involved from the start. The musical is based on the material and structure of the first novel. Kinney has stated, “What’s so exciting to me about this play is that the work this team has done is better than my own work. It’s a wonderful feeling as a writer when someone can go one better than what you’ve done.”
With the recent Broadway successes of “Matilda the Musical” and “School of Rock: the Musical,” speculation that “The Diary of a Wimpy Kid: the Musical” is Broadway bound would be a good bet.