The Meredith Corporation announced that Ladies’ Home Journal will soon no longer be available as a subscription publication. In July the final issue will be sent to subscribers. The LHJ will then be available only at newsstands and on the web. It will go from a magazine that was published 10 times a year to a quarterly publication.
The magazine was first published in 1883 and was one of the “seven sisters” of women’s magazines. All but one of these publications, McCall’s, is still standing. The Meredith Corporation cited declining ad revenues and tough competition for ad dollars from other women’s magazines as the reasons for their decision.